1.      Our primary mission is to speak the language of performance by delivering state-of-the-art automotive performance parts. Our quality, competitive pricing, and years of experience put into your cars speak for themselves. 

2.      At APPD, we always look at the bigger picture for the greater good of our customers as we focus on quality and competitive pricing by the intersection of their car’s emerging performance needs and the acceleration of the modern automotive world through state-of-the-art parts and high-quality support.

3.      To always stay one step ahead and disrupt the auto parts market by driving performance trends and connecting car enthusiasts with state-of-the-art automotive parts at competitive pricing to take their cars to the next level

4.      To equip your cars with state-of-the-art performance-based parts that are engineered to outperform at a competitive price.

5.      Our mission is to set a new benchmark as we turn each experience into a memorable one through our pivotal focus on stellar service, quality products, and competitive pricing

6.      Since our inception, APPD has stayed true to its mission: Helping our customers feel assured & delivering on their performance ambitions by rendering state-of-the-art performance parts that fit your needs and drive the results you desire.

7.      Our Mission is simple: To remain Customer Focused and Results Driven as we outsmart, not outspend in helping you achieve your performance objectives by equipping your cars with state-of-the-art parts.

 Our Vision:

1.      To be the business of choice by car enthusiasts that are seeking to take the next steps in their pursuit of high performance and automotive superiority.

2.      To be a business that people like working for and working with while enabling performance and instilling confidence as we always bring value to those who we serve as they shape the ethos of our business and outline our character.

3.      To make automotive performance accessible and build a highly agile framework together where everyone achieves long-term success while having access to superior performance parts through our unique passion and commitment.

4.      To become a globally leading business delivering sustainable and impactful performance solutions, driving a successful today and a powerful tomorrow.

5.      To become a top business while never losing view of our values, service competency, and the best for those who we serve as we visualize being their valued partner and benefiting our communities.

Core Values: We value “P.E.O.P.L.E”

·Purpose

Our customers are our purpose. We see no boundaries in valuing our purpose to deliver quality and superior parts while combining our customer service with excellence, driving extravagant experiences.

· Equality

Our customers are the keys to our accomplishments as we make sure equality above all so that everybody is treated alike, unrelatedly of religion, gender, and ethnicity.

·Originality

We leave room for good ideas as we stay determined to achieve excellence and ensure the best possible experience with originality paired with competitive pricing to deliver nothing but the best.

·Positivity

Proactively equipping ourselves with the correct knowledge occurs within the context of our core values as we converge on what our customers value, and then by positively constructing on this understanding, we deliver on your needs.

·Leadership

We hold ourselves to the greatest standards by consistent demonstration of leadership and devotion to our customer’s needs as we empower them without compromising their cars.

·Ethical

APPD prides itself on upholding the highest standards of customer service and ethics as we treat everyone in the highest regard. We serve in a spirit of teamwork and responsibility

Company Reg No 13742584   VAT: GB396891524 Tel +44 01670 336105 Email: Sales@automotiveperformancepartsdirect.com